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Who is EPAS of interest to?

EPAS was developed for organizations that work with physical communication tools and want to ensure clear, usable and accessible printed materials for their target audiences. Therefore, EPAS is not just a tool, but a standard that helps to make printed material not only beautiful, but also understandable and accessible for everyone.

Moreover, inclusive communication is becoming increasingly important, making accessible print an essential part of professional and reliable service delivery for organizations. This makes print a tool that truly reaches everyone.

Organizations that benefit from accessible print

Publishers & magazines

Publishing houses regularly publish magazines, newsletters and annual reports. This is precisely why accessible print is indispensable to organizations. This is because it ensures that information truly reaches the full readership, including those who have difficulty with small fonts, low contrast or busy page layouts.

Cultural institutions

Museums, galleries and cultural centers communicate a lot through program booklets, exhibition guides and flyers. As a result, accessibility plays a major role in this sector. In addition, EPAS improves the visitor experience by presenting information more clearly and calmly.

Theaters & event venues

Program books, festival guides and planning schedules are often used in crowded, poorly lit spaces. This makes EPAS particularly valuable: it makes these materials more readable and user-friendly - exactly what organizations need that serve diverse audiences.

Healthcare institutions

Hospitals, mental health facilities, general practitioner organizations and senior care facilities work with leaflets, instructions and patient information on a daily basis. Therefore, accessible print materials for healthcare organizations help prevent misunderstandings, enhance safety and make information accessible to vulnerable audiences.

Municipalities & public organizations

Governments need to make their communications understandable to all residents. That is why EPAS supports municipalities, libraries and welfare organizations in developing printed materials that everyone can read - including the low-literate and elderly.

Educational institutions

Schools, colleges and universities distribute study guides, brochures and manuals. As a result, a good accessibility base is necessary. EPAS helps make these documents clearer, more understandable and better structured for students with varying reading and processing levels.

Communications teams

Professional communications teams are responsible for both internal and external publications. That's why EPAS gives them a reliable framework with which to create print materials that are consistent, clear and inclusive.

Design agencies & graphic studios

For designers, EPAS provides a valuable review framework. Not only does it help in improving existing designs, but also in developing new print products for broad target groups. After all, accessibility starts at the design stage.

Printers

Printers who use EPAS can better advise on paper, finishing, color and contrast. As a result, they not only deliver quality printed materials, but printed materials that are actually accessible.

Foundations & charities

Charities often reach broad and vulnerable audiences. Therefore, accessible print materials prevent important information from being lost or misinterpreted.

Companies that disseminate information to large audiences

Think of energy companies, mobility organizations, health insurers and service providers. For all of these organizations, accessible print materials are essential to keep customers well and clearly informed and to ensure inclusive communication.

For which target groups is EPAS indispensable?

Organizations that communicate with vulnerable or broad audiences benefit especially from EPAS. Especially when printing for:

Elderly

As vision and contrast sensitivity decline, the elderly benefit from clear, calm and legible print.

People with visual impairments

Low vision, color blindness and hypersensitivity to light require strong contrast, clear typography and a calm layout.

People with cognitive challenges

Clear structure, predictable navigation and uncluttered design make information easier to process.

Low literacy

Simple structure, logical layout and good visual support help this target audience better understand the information.

Broad audiences

In magazines, program books and brochures, everyone needs to find what they are looking for quickly. EPAS helps create that accessibility.

Conclusion

EPAS is relevant to virtually all organizations that communicate through print. Whether in healthcare, culture, government, education, profit or non-profit accessible print for organizations makes information understandable, usable and inclusive.

With EPAS, printing not only becomes more beautiful, but more importantly, more effective and accessible to all.

Frequently Asked Questions

EPAS is the professional standard for accessible printing. It helps organizations make print materials readable, understandable and usable for everyone, including the elderly and people with disabilities. For organizations that are serious about their communications, EPAS is a valuable assessment framework.

Accessible print materials for organizations are especially valuable to publishers, cultural institutions, theaters, healthcare facilities, municipalities, educational organizations, communications teams and non-profits. These organizations often reach broad or vulnerable audiences and therefore benefit especially from easily readable and accessible information.

Public organizations must make information available to all. Accessible print materials prevent exclusion, miscommunication and frustration. EPAS helps them structurally meet inclusive communication requirements.

No. While EPAS certainly helps print for the elderly or those with visual impairments, it improves readability for all readers. People with cognitive challenges, low-literacy or broad audience groups also benefit from clear typography, strong contrasts and logical structure.

Sure. Companies that distribute brochures, manuals, reports, product information or magazines find that accessible printing leads to fewer questions, fewer errors and a more professional appearance. Accessible printing for organizations is therefore also an improvement in quality and service.

An EPAS audit identifies areas for improvement in terms of contrast, typography, structure and material. You will receive clear recommendations that are immediately applicable. This makes printed matter not only more beautiful, but above all more effective and inclusive.

EPAS was developed with special attention to the elderly, the visually impaired, people with cognitive challenges, the low-literate and broad audience groups. Organizations communicating with these audiences benefit directly from EPAS.