Who is EPAS of interest to?
EPAS was developed for organizations that work with physical communication tools and want to ensure clear, usable and accessible printed materials for their target audiences. Therefore, EPAS is not just a tool, but a standard that helps to make printed material not only beautiful, but also understandable and accessible for everyone.
Moreover, inclusive communication is becoming increasingly important, making accessible print an essential part of professional and reliable service delivery for organizations. This makes print a tool that truly reaches everyone.
Organizations that benefit from accessible print
Publishers & magazines
Publishing houses regularly publish magazines, newsletters and annual reports. This is precisely why accessible print is indispensable to organizations. This is because it ensures that information truly reaches the full readership, including those who have difficulty with small fonts, low contrast or busy page layouts.
Cultural institutions
Museums, galleries and cultural centers communicate a lot through program booklets, exhibition guides and flyers. As a result, accessibility plays a major role in this sector. In addition, EPAS improves the visitor experience by presenting information more clearly and calmly.
Theaters & event venues
Program books, festival guides and planning schedules are often used in crowded, poorly lit spaces. This makes EPAS particularly valuable: it makes these materials more readable and user-friendly - exactly what organizations need that serve diverse audiences.
Healthcare institutions
Hospitals, mental health facilities, general practitioner organizations and senior care facilities work with leaflets, instructions and patient information on a daily basis. Therefore, accessible print materials for healthcare organizations help prevent misunderstandings, enhance safety and make information accessible to vulnerable audiences.
Municipalities & public organizations
Governments need to make their communications understandable to all residents. That is why EPAS supports municipalities, libraries and welfare organizations in developing printed materials that everyone can read - including the low-literate and elderly.
Educational institutions
Schools, colleges and universities distribute study guides, brochures and manuals. As a result, a good accessibility base is necessary. EPAS helps make these documents clearer, more understandable and better structured for students with varying reading and processing levels.
Communications teams
Professional communications teams are responsible for both internal and external publications. That's why EPAS gives them a reliable framework with which to create print materials that are consistent, clear and inclusive.
Design agencies & graphic studios
For designers, EPAS provides a valuable review framework. Not only does it help in improving existing designs, but also in developing new print products for broad target groups. After all, accessibility starts at the design stage.
Printers
Printers who use EPAS can better advise on paper, finishing, color and contrast. As a result, they not only deliver quality printed materials, but printed materials that are actually accessible.
Foundations & charities
Charities often reach broad and vulnerable audiences. Therefore, accessible print materials prevent important information from being lost or misinterpreted.
Companies that disseminate information to large audiences
Think of energy companies, mobility organizations, health insurers and service providers. For all of these organizations, accessible print materials are essential to keep customers well and clearly informed and to ensure inclusive communication.
For which target groups is EPAS indispensable?
Organizations that communicate with vulnerable or broad audiences benefit especially from EPAS. Especially when printing for:
Elderly
As vision and contrast sensitivity decline, the elderly benefit from clear, calm and legible print.
People with visual impairments
Low vision, color blindness and hypersensitivity to light require strong contrast, clear typography and a calm layout.
People with cognitive challenges
Clear structure, predictable navigation and uncluttered design make information easier to process.
Low literacy
Simple structure, logical layout and good visual support help this target audience better understand the information.
Broad audiences
In magazines, program books and brochures, everyone needs to find what they are looking for quickly. EPAS helps create that accessibility.
Conclusion
EPAS is relevant to virtually all organizations that communicate through print. Whether in healthcare, culture, government, education, profit or non-profit accessible print for organizations makes information understandable, usable and inclusive.
With EPAS, printing not only becomes more beautiful, but more importantly, more effective and accessible to all.